EVENPRIME is a modern personal care company from Santa Monica, California. We worked with leading chemists in Korea, the global epicenter of skincare innovation, to bring you a high-quality line of affordable products designed for all skin types.
Our gentle, dermatologist-approved formulas are comprised of carefully selected ingredients that deliver immediate relief, lasting results, and feel-good textures. No dishonesty, no toxic chemicals—we are the next generation of skincare.
MADE BY REAL HUMANS, ON EARTH
During time spent living and working in Asia, founders Koh Kim and Rickie Ashman noticed the rest of the world lagged behind Korea and Japan when it came to innovation, quality and education in the skincare sector. They wondered, “What can we do to make clean skincare and ingredient trends from Asia more accessible to young people back home?”
As product connoisseurs themselves, battling dull, tired, stressed skin (hello, long flights between LA and Tokyo), they set out to create a travel-friendly product line that they themselves would use. And so, EVENPRIME was born—granting you direct access to the latest ingredients and cutting-edge technologies from Seoul.
SUITABLE FOR ALL SKIN TYPES
Known for groundbreaking ingredients, clever packaging and scientific advancements, the Korean skincare industry is widely considered to be a decade ahead of the Western market. Insider access to this technology allows us to offer you reasonably-priced, effective solutions that keep you looking selfie-ready without the need for complicated routines.
EVENPRIME products are suitable for all skin types—including sensitive, oily and acne-prone skin. Our simple, no-nonsense formulas contain only clean, ethical (vegan) ingredients, and can be used by (or shared with) any race, gender or celestial being.
NOSTALGIA AT OUR CORE
As children of the ’90s, we were raised on (and motivated by) the Asian pop cultural wave that swept across America—from Cowboy Bebop to Dragonball Z to Evangelion to Wong Kar Wai’s 2046.
In setting out to build EVENPRIME, we always knew we wanted to imbue the brand with some form of anime-inspired nostalgia. After all, so many of us seem to share this source of inspiration.
With brands like Louis Vuitton and Prada now pulling from the worlds of anime and video games, we felt it was time to add our voice to the conversation.
GOOD PLANETS ARE HARD TO FIND
Protecting the planet is one of our top priorities. Our packaging is made with FSC-certified paper from well-managed forests, our bottles and tubes are all recyclable, and our shipping process is optimized to lessen our carbon footprint. We also donate 1% of all revenue to ocean cleanup efforts around the world.
Together, we can build a brighter future for ourselves and our planet. What planet is this!? A damn good one. Let’s strive to keep it that way.
- KOH KIM
- CEO / Founder
- Currently Playing: Shadow of the Colossus
- RICKIE ASHMAN
- Co-Founder / Strategist
- Currently Playing: Final Fantasy XIV