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  • 2 min read


Our customers loved the first batch of our cleanser. In fact, it was the first product that sold out. It won awards, garnered press, and cleaned the skin of many cool guys and gals.

However, early on, we made the decision to focus on small batch runs and constant improvement – thus ensuring our customers always have access to the best products and ingredients of the time.

After more than ten sample rounds, incorporating all the lessons we've learned and feedback we received, we’re proud to announce the next version of our EVENPRIME cleanser.

We promise you – it's even better than the first batch!

Here's What’s Different

Revamped Ingredients for Sensitive Skin.

Many of our customers described their skin as sensitive, and had trouble locating facial cleansers that didn't over dry their skin (causing increased oiliness/sebum production). So we opted to usegentle surfactants like Cocamidopropyl Betaine and Decyl Glucoside.

We've also included some awesome hydrating/skin-soothing ingredients like Allantoin, Sodium Hyaluronate and Panthenol (Pro-Vitamin B5).

The fragrance also changed. Though we love lavender, we decided to use a scent that paid homage to our Asian heritage – the Yuzu fruit. Yuzu (or Yuja in Korea) has a deliciously subtle, earthy-grapefruit aroma. Furthermore, we reduced the fragrance concentration to ensure lower likelihood of an allergic reaction.

Balanced pH Levels.

You may notice that this version generates less foam. This is on purpose – products that generate heavy foam tend to have higher pH levels which can weaken your skin's naturally acidic barrier. In most cases, applying toner or moisturizer after cleansing will re-balance your pH levels, but we all know people skip and forget steps. The new version’s pH level is closer to your skin’s natural pH (~5.5).

Portable, Eco-Friendly Packaging.

We, like you, hate refilling or fussing with travel tubes, and as skin experts have learned that switching up routines quickly (without time for your skin to adjust) can lead to clogged pores. To solve this issue, we made our packaging more portable so you can easily grab-it-and-go. Just toss in your suitcase or gym bag – all of our products are travel-friendly. Smaller packaging size also means less preservatives, better pricing, and a reduced carbon footprint.


What Didn't Change?

  • Simple, no-nonsense formulas using only clean, ethical (vegan) ingredients
  • Suitable for all skin types – can be used by (or shared with) any race, gender or celestial being
  • Proudly developed in Korea, the global epicenter of skincare innovation
  • Commitment to protecting our planet with recyclable packaging and partnership with 1% for the Planet